Maximizing the business value is closely linked to business adaptability to the digital economy and network society, financial and administrative tidiness. The adaptation processes improve the existing infrastructure, spot opportunities, unlock hidden value, and ignite an analytics-driven transformation.

Explore the following “How to by CORTMA” collection—a central hub of interactive processes designed to deliver tangible steps businesses can take to enhance value and turn advanced business insights into strategic action. To wit:

Transforming the profitable activity into a company and unlocking corporate efficiencies through zero-based design: the holistic business transformation of a beneficial activity into a company promotes the business brand; capitalize the historical route, unlock value, cut costs and complexity without compromising safety, quality, or customer trust.
Business model innovation: the art of enhancing advantage and value creation by making simultaneous—and mutually supportive—changes both to an organization's value proposition to customers and its underlying operating model. These changes can address the choice of the target segment, product or service offering, and revenue model at the value proposition level. At the operating model level, the focus is on driving profitability, competitive advantage, and value creation through these decisions on how to deliver the value proposition.
You can drive longer-term sustainable value creation by crafting business restructuring and turnarounds. Corporate functional interventions such as building capabilities for performance, making an organization-wide overhaul, or using intelligent digital-attacker strategy, and embodying the essential functions to reflect the new realities and cope with new market conditions lead toward viable business value, forcing shareholders to avoid an early exit.
Creating added value by integrated financial restructuring interventions draws on an expansive financial tool kit combined with our innate ability to communicate numbers, concepts, and solutions to people. To paraphrase: Interventions such as overleveraged balance-sheet restructuring or subsequent transformation, rationalizing fixed and variable costs, managing expenditures and expected profits as equivalents, redistribution of debt or equity to debt, and recovery of liquidity help the company cope with inherent volatility industry, avoiding the possibility of abrupt insolvency.
Establishing marketing's role —inbound and outbound functions— as a growth driver. By inbound marketing, we mean the ways (e.g. blogs, podcasts, videos, eBooks, newsletters, whitepapers, SEO, social media marketing and other forms of content marketing) a company uses to gain the attention of consumers. This content should educate, inspire, motivate and solve problems. Today, marketers' role is not to find prospective customers but to create infrastructures for potential customers to find the companies they represent. By outbound marketing, we mean more traditional advertising methods, such as buying the public's attention through cold calls, direct mails, radio, TV ads, and flyers for sales, spam, email marketing, telemarketing and traditional advertising. Our analysis reveals that a marketing company's ability to drive growth depends heavily on the strength of the partnerships the CMO can forge across the company. We call these CMOs Unifiers.
Promotion Performance: Designing and managing effective promotions across multiple brands, channels, and geographies, targeting the right customers, is a daunting task. Companies struggle to identify the most promising opportunities, introduce new offers without cannibalizing sales, and determine the appropriate allocation of their promotion spending. Promotion Advisor enables companies to design and implement promotional activities that maximize margin, sales, and long-term impact. The solution helps companies determine the appropriate allocation of promotional investment to ensure maximum ROI across brands, customers, channels, and geographies and creates transparency into events' performance.
Building a business within a business: The business building is vital to a company's longevity, the top strategic priority at companies during downturns and the most effective organic growth approach. Companies that prioritize business building tend to grow faster than their peers, respond with greater resilience to volatility and economic shocks, and gain experience building businesses and see more success from it. Still, business building has become more critical for incumbent companies looking to use innovative business models, products, and services to meet a digitizing world's threats and opportunities.
Build resiliency to enable business continuity: Resilience — whether in physical supply chains or service delivery — means your company has the ability to continue operations if there's some disruption in some part of your value chain. That disruption can range from a supplier no longer having inventory or suddenly facing a threefold increase in demand from a customer. Resilience is the ability to flex and accommodate that disruption by having redundancy in your supply chain and inventory and flexibility in your operations so you can switch gears. Business continuity planning effort or creating more resilient supply chain conditions leads towards viable business value and building a business that's ready for tomorrow. We also work with distressed companies grappling with sudden and dramatic challenges from disruptive market forces or other factors.

Enhancing Business Value through Corporate Restructuring and Turnarounds

CORTMA TURN, a particular —transformation, turnaround, and restructuring— unit within CORTMA, helps companies orchestrate an effective business turnaround when all signs point to the need for fast, focused action and when companies are grappling with an urgent need change amid significant disruption.

By CORTMA's TURN approach, we help our participants shape and accelerate their transformation program holistically. We start by initiating a response to performance issues, then swiftly define a transformation plan and mobilize the entity behind it. Finally, we execute improvement initiatives to deliver on the company's strategic plan.

Companies that excel at our corporate transformation and restructuring services can achieve vital goals such as fueling growth, boost cash flows and shareholder returns, drive innovation, strengthen their balance sheets, and transition out of survival mode. But equally important, by supporting their change management muscles, they can keep reinventing themselves as new opportunities or challenges arise. And that adaptability unlocks value and gives them a sharp competitive edge.

To ensure rigor and discipline throughout the transformation or restructuring process, we set up and run an activist transformation management office that plays three critical roles: driving the implementation of the improvement initiatives, enabling the change, and ensuring that the program delivers the intended impact.


the Financial Restructuring

When external shocks rock the business, interventions such as managing the liquidity (including 12-week cash forecasting), handling complex capital structures, strengthening the corporation's balance sheets, debt relief, boost cash flows, help clients mitigate risks, and leading them through the restructuring process and transition out of survival mode. Additionally, rebuilding trust and consensus across multiple external stakeholder groups with differing views and objectives prevents the possibility of short insolvency.

Our corporate financial restructuring services cover all aspects of a liquidity crisis—not just for companies experiencing corporate distress but also for healthy enterprises indirectly affected by grief.

the Operational Restructuring

Always-on business restructurings are essential for surviving disruption. We identify the factors that characterize successful growth transformations in a measurable way span the categories of leadership, strategy, and culture. Still, a successful operational restructuring for growth both sustainably accelerates growth and generates shareholder value. In this capacity, we guide companies facing significant operational challenges, including rapidly deteriorating performance trends, excessive leverage and liquidity concerns, loss of key management or clients, and refinancing risk. We also work with distressed companies grappling with sudden and dramatic challenges from disruptive market forces or other factors.

Depending on the situation, operational restructuring can provide a TURN team of crisis-management experts or interim C-level managers who can stabilize operations while repairing relationships with key stakeholders. We also leverage the best of CORTMA's tools and solutions to create a blueprint for the business's successful long-term recovery. These include our proprietary benchmarking and forecasting methods, which help our clients to achieve industry-leading performance consistently.

We're working alongside our ecosystem participants to solve their biggest challenges and empowering them with the playbook to Design, Build, and Scale new businesses.

CORTMA's —transfer of business— framework and toolkit: We set up and accelerate the data creation of the transferred Micro, Small & Mid-Corporate Enterprises' (MSMEs) ecosystem and actively support the fast-track ecosystem's development. We coded the relevant institutional framework and model the transferring process of business. We guide SMEs and corporations in transforming themselves to cope with new market conditions, reinventing the go-to-market, maintaining clean financials; current tax records, and implement better standard operating procedures. We assess and certify your business viability. We evaluate and maximize business value. We orchestrate robust business solutions, spot, highlight and communicate (promote) hidden business opportunities in large & relevant teamed audiences. We design, build and foster collaborations and implement meaningful action.