Scale or fail: As the changes are rapid, deep and wide, they gradually affect everyone. They are overcoming those who are deaf and those who remain attached to the past. One of our tips for entrepreneurs is to have a zero budget: To wit, re-evaluate and rebuild businesses from scratch, without structures and beliefs inherited from the past. To ensure long-term success, leaders must develop new digital capabilities and account for a changing geopolitical environment.
Now you can start from scratch: What if your goods had zero cost? What if you owed nothing? Where will your value be? What will be the essence of your work? What can you learn from all this? How to make money (there is a side door around)? Your business will probably operate on a different scale: It will probably be smaller, but it will have less cost and more profit margin. Or it can be more extensive with smaller margins, which will help it grow more prominent, with less investment and less risk. But it will undoubtedly be different. The small is the new big.
Another tip is: do the best you can and link to the rest. We live in the age of Trans media Storytelling, and the hyperlink, i.e. the link, changes everything. The link leads to specialization, quality, collaboration and digital re-branding. Learn to use the internet to cross borders, whether they include countries, companies or demographics. The internet subsidizes collaboration. Learn to work with the rules of the new age, among which are the following:
The resilience that businesses have developed in the face of disruption can provide a new foundation for growth. Customers are now at the helm. They can be heard all over the planet and have an instant effect. People can find each other anywhere and unite around you or against you. The mass Market is dead and replaced by the niche market. With niche market knowledge and a creative approach, businesses can create substantial value. Markets are debates, says The Clue train Manifesto, the Internet age's flagship work since 2000. This means that today the most critical skill for any organization is no longer marketing but dialogue. We have now moved from the economy of rarity to the economy of abundance. Product or distribution control no longer guarantees pay or profit. In today's market, when you let your customers work with you to create, distribute, marketing, and support products, you will be rewarded. Today's most successful companies are networks (which draw the least possible value to grow as much as possible) and platforms on which these networks are built. Owning games, people, products, or even intellectual property is no longer the key to success. But openness is.